Passionate about road safety and reducing distracted driving, eDriving FLEET client Johnson & Johnson shares details of its creative approach to tackling driver distractions.
“An admission: I had to face my driving demons. I’d convinced myself I was a `great’ driver, with plenty of road experience and superior ability to multitask. I was literally a poster child for deep driving denial. It took hard evidence gained through extensively testing Mentor by eDriving and meeting Paul Atchley,Ph.D. at an industry… Read More
Advisor, Distracted Driving Paul Atchley is eDriving’s award-winning Brain Scientist Advisor. He has been helping us understand exactly what distractions do to our brains while we are driving. Paul has been conducting research and teaching about cognitive factors related to driving for over 25 years. As a Professor of Psychology, he specializes in research on… Read More
The Missouri DOT and Missouri Coalition for Roadway Safety recently ran a campaign to tackle the two most impactful actions a driver can take to prevent crashes – or survive if one occurs.
A recent report from the AAA Foundation for Traffic Safety found that teens earned the top spot of most risky drivers, with dangerous behaviors including texting while driving, red-light running and speeding.
The Washington Traffic Safety Commission (WTSC) recently released the results of an observational survey of distracted drivers, which found that cell phone use was the most common type of distraction.
Toronto Police recently ran a road safety campaign, using a hearse to drive home the dangers of distracted driving.
Since March 1, drivers in the UK have faced double penalties if caught using their phones at the wheel, meaning new drivers will automatically lose their license if found to be breaking the law.