Parents and caregivers across Canada are being educated on how to prevent, recognize and help manage concussion in children during Parachute Safe Kids Week.

The annual campaign encourages parents and caregivers to help their children become leaders in safety, by teaching them to stay safe. This year’s theme is concussion at home, at play and on the road.

“It’s not just competitive athletes who suffer concussions,” said Steve Podborski, Olympian and Parachute’s President and CEO. “Any bump to the head or blow to the body could cause a concussion. If recognized early and managed properly, most children with concussion will heal relatively quickly and without lasting effects. We want to prevent the heartbreak of serious injury or fatality, so that kids can live healthy, active lives.”

For more than two decades, Safe Kids Week has built awareness and educated Canadian families on how to keep their kids safe while being active and having fun. Events will take place across Canada throughout the week of June 4 – 10.

View the Parachute Safe Kids Week 2018 video below.