• Choosing a car that has the full range of safety features as standard will ensure optimum protection and help reduce the number of road crashes and deaths
  • Autonomous Emergency Braking leads the way as a must-have feature on any new car
  • Carmakers and dealers should be making it easier for consumers to understand what advanced driver assistance systems do and why they are important – as well as being absolutely clear about which cars have the highest standard safety specification

Four major automotive names joined forces at the London Motor Show as part of the Global NCAP #STOPTHECRASH partnership to ensure that consumers considering buying a new car know the life-saving questions they must ask their dealer before making their choice.

The three questions are:

  1. What Euro NCAP test rating does this car have?
  2. Is Autonomous Emergency Braking (AEB) fitted to this car – and is it standard?
  3. What else should I do to maximise the safety protection offered by this car?

By providing visitors to the show with these three key questions the partnership consisting of Thatcham Research, Bosch, Continental and ZF TRW hoped to help reduce the annual UK toll of 100,000 rear end crashes and to make certain that consumers ensure the highest level of safety on their next car.

“Autonomous Emergency Braking as standard should be the number one priority for anyone choosing a new car.”

“The technology is already available in one form or another from almost every car manufacturer and in the absence of legislation to make it mandatory, we are encouraging consumers to use their power of choice to ensure that every new car coming onto the road has this life-saving feature fitted,” stated David Ward, Secretary-General of the Global New Car Assessment Programme (Global NCAP).