Maruti Suzuki India Ltd (MSIL) is continuing its “#PehniKya?” road safety campaign with a flash mob at Auto Expo 2018, which will run through February 14.
In a partnership with The Danceworx, the flash mob will perform a dance routine to India’s first-ever seat belt song. The performance will take place three times each day throughout the duration of the Auto Expo in Greater Noida, India. As part of the #PehniKya? campaign, visitors to the event will also be able to attend “Pledge Booths” where they can fasten a seatbelt, take a pledge and share their selfies on social media.
“We are encouraged by the huge popularity of our #PehniKya? social campaign to promote seat belt usage among car occupants,” said Mr. R. S. Kalsi, Sr. Executive Director, Marketing and Sales, MSIL. “The 360 campaign is designed to address the key factors for not wearing the seat belt which emerged from our national survey of car users.”
The #PehniKya campaign started in November 2017 when MSIL released data on road user behavior and people’s attitudes towards wearing seatbelts. The data was accumulated from research and surveys conducted in 17 cities in India to assess the awareness levels and understand the challenges in the sparse usage of seatbelts in the country.