Hyundai Motor India Ltd (HMIL) has released a road safety film that aims to create a positive change in society and inspire people to adhere to traffic rules.
Launched in association with the Ministry of Road Transport and Highways, the film marks phase II of Hyundai’s “Safe Move – Road Safety Campaign”. The “#BeTheBetterGuy” film draws attention to road safety issues including underage driving, drinking and driving, using a mobile phone while driving, speeding and violating traffic signals.
“Hyundai is a responsible and caring brand globally,” said Mr YK Koo, Managing Director and CEO, HMIL. “Through Safe Move – Road Safety Campaign we want to spread the message of road safety and create strong awareness within communities for a positive behavior change. We want to make Safe Move – Road Safety Campaign a mass movement in India in association with Ministry of Road Transport and Highways and contribute by big impact activities towards making Hyundai a life time partner of its customers.”
Click here to view the film.