Santander Cycles to light up London for cyclists this winter

The Mayor of London, Transport for London (TfL) and Santander have announced that 4,000 Santander Cycles have been fitted with Blaze Laserlights to make cyclists more visible in the capital this winter.

Over the next nine months the lights will be fitted to the rest of the fleet of 11,500 bicycles.

Blaze Laserlights project the symbol of a bicycle six metres in front of the cycle, onto the ground, making the cyclist more visible to those around them.

Paul Cowperthwaite, TfL’s General Manager of Santander Cycles, said: “The Blaze Laserlights will make Santander Cycles even more usable in the darker mornings and evenings over winter and help to make our customers feel more confident on the roads.”

Keith Moor, Chief Marketing Officer, Santander said: “We hope the introduction of Blaze Laserlight will ease the concerns of many London cyclists at this time of year. We’ve had a hugely successful trial and feel that this latest innovation from Santander Cycles will contribute to improving the lives of Londoners by reducing fear, increasing visibility and safety whilst promoting an active lifestyle.”

Santander Cycles is a self-service, bike-sharing scheme in London.

To promote the roll out of the Blaze Laserlights, Santander created a short Halloween-themed film called ‘The Blaze Witch Project’ featuring Santander ambassador Jessica Ennis-Hill and Formula 1 World Champion Jenson Button.