Road Safety Minister Jesse Norman has launched a new road safety campaign aimed at teachers and schools to help cut child fatalities.

The new THINK! campaign will help schools and teachers highlight the dangers of the road and encourage best practice for children. The resources include lesson plans, two new films co-created with school children and a song in a bid to make teaching road safety lessons easier and more accessible.

“We have some of the safest roads in the world and in the last 10 years child road deaths have fallen by more than half. But there is no room for complacency,” said Mr Norman. “Teachers are already doing great work but it’s important we in government do everything we can to help teach our children these important safety skills. These new resources should make that easier than ever.”

The first phase of resources, aimed at 3- to 6-year-olds, are on the Think! website. The next two phases for ages 7-12 and 13-16 will follow early 2018.