Drivers tend to overlook the safety limitations of some active driving assistance systems when the branding and marketing used to sell them suggest an \u201cautomated\u201d driving experience, according to new research from the AAA Foundation for Traffic Safety.<\/p>\n
Researchers found consumer information that stresses the convenience and capabilities of such systems, while minimizing limitations, can inflate expectations regarding what each system can do and the situations that it can handle. AAA warns that a false sense of system capabilities created by marketing campaigns can lead to dangerous scenarios on the road.<\/p>\n
\u201cBased on data collected from our research, subtle differences in tone and emphasis significantly influenced people\u2019s understanding of the technology and their expectations of its capability,\u201d said Dr. David Yang, Executive Director of the AAA Foundation for Traffic Safety. \u201cThese systems assist the driver and take some of the stress out of driving, but they don\u2019t eliminate the need for drivers to pay attention.\u201d<\/p>\n
In this latest AAA Foundation study, 90 research participants received a brief overview of an active driving assistance system with a realistic but fictitious name. Before driving the same vehicle, half of the participants were told their system was called \u201cAutonoDrive\u201d and were given training that emphasized the system\u2019s capabilities and driver convenience. The remaining participants were told the system was named \u201cDriveAssist,\u201d and their training placed greater emphasis on the system\u2019s limitations and driver responsibility.<\/p>\n
Participants trained on AutonoDrive came away with greater confidence \u2014 and in some cases, overconfidence \u2014 in the system. After completing the training and driving the test vehicle, 42 percent of the participants using AutonoDrive, said its name made the system sound more capable than it is, while only 11 percent of DriveAssist users felt the same.<\/p>\n
Sample perception differences between AutonoDrive versus DriveAssist<\/strong><\/p>\n <\/p>\n \u201cAutomakers are in the business of selling vehicles.\u00a0 Understandably, they will emphasize convenience and system capabilities in their marketing campaigns.\u00a0But, their marketing campaigns, materials and consumer information should not mislead motorists,\u201d said Jake Nelson, AAA Director of Traffic Safety Advocacy and Research. \u201cWords matter.\u00a0We can do better by taking care to be more realistic in setting expectations for consumers such that the sale of a new vehicle does not come at the expense of safety.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Drivers tend to overlook the safety limitations of some active driving assistance systems when the branding and marketing used to sell them suggest an \u201cautomated\u201d driving experience, according to new research from the AAA Foundation for Traffic Safety. Researchers found consumer information that stresses the convenience and capabilities of such systems, while minimizing limitations, can […]<\/p>\n","protected":false},"author":23,"featured_media":10041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news"],"_links":{"self":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/10040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/comments?post=10040"}],"version-history":[{"count":0,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/10040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media\/10041"}],"wp:attachment":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media?parent=10040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/categories?post=10040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/tags?post=10040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n\n
\n <\/td>\n AutonoDrive<\/td>\n DriveAssist<\/td>\n<\/tr>\n \n The system would make them feel more comfortable eating while driving<\/td>\n 65%<\/td>\n 27%<\/td>\n<\/tr>\n \n The system would make them feel more comfortable using a handheld cell phone<\/td>\n 45%<\/td>\n 13%<\/td>\n<\/tr>\n \n The system can take action to avoid a collision when a vehicle directly to the side begins steering into it to change lanes<\/td>\n 42%<\/td>\n 4%<\/td>\n<\/tr>\n \n The system can automatically reduce speed on a tight curve without the driver doing anything<\/td>\n 56%<\/td>\n 27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n