Honda has introduced \u2018The DT\u2019 (The Designated Texter) to remind drivers of the importance of not texting while driving, coinciding with Distracted Driving Awareness Month.<\/p>\n
Honda\u2019s driver safety awareness campaign uses an entertaining approach to highlight the importance of practicing safe driving habits in the form of a parody rap music video. The campaign features two 60-second and one 30-second version of the spot starring \u2018The DT\u2019, the person a driver trusts with his or her phone while behind the wheel. The video will be accompanied by a variety of gifs and memes.<\/p>\n
The video takes inspiration from classic and parody rap videos, bringing the concept of \u2018The DT\u2019 to life. Taking a cue from pop culture, Honda coined the term \u2018DT\u2019, hoping it will encourage sharing amongst the target audience. The campaign explains the benefits of how a Designated Texter enables safer driving and requires \u2018Mad Responsibilty\u2019 when getting behind the wheel. In addition, \u2018The DT\u2019 can be helpful with other potential driver distractions, such as taking photos while the vehicle is in motion.<\/p>\n
The social campaign will be shared and promoted on Honda\u2019s social media channels, including Instagram, Facebook, Twitter and YouTube.<\/p>\n
\u201cHonda believes it\u2019s critically important we continue to educate consumers about safer driving habits, especially with so many young drivers with cell phones behind the wheel,\u201d said Ernie Kelsey, senior manager of regional, social and experiential marketing at Honda. \u201cDistracted driving is a serious issue, but we hope with this \u2018DT\u2019 campaign we\u2019ll get the attention of young drivers to address one portion of the issue\u2026and make it cooler to hand over your phone to your passenger than to attempt to text or take photos themselves.\u201d<\/p>\n
The videos will run through April and can be viewed below:<\/p>\n