{"id":3723,"date":"2017-04-25T09:17:18","date_gmt":"2017-04-25T09:17:18","guid":{"rendered":"http:\/\/www.onemoresecond.net\/?p=3723"},"modified":"2017-04-25T09:17:18","modified_gmt":"2017-04-25T09:17:18","slug":"edriving-introduces-the-seven-stages-of-distraction-denial","status":"publish","type":"post","link":"https:\/\/www.edriving.com\/three60\/edriving-introduces-the-seven-stages-of-distraction-denial\/","title":{"rendered":"eDriving introduces the Seven Stages of Distraction Denial"},"content":{"rendered":"

As part of its efforts to help drivers address distracted driving, eDriving has enlisted Paul Atchley, Ph.D. as its distracted driving behavioral science advisor<\/a>. Atchley is a noted brain researcher and driver safety expert at the University of Kansas. Initial work with Atchley has led to the development of the Seven Stages of Distraction Denial<\/a>.<\/p>\n

\u201cThe Seven Stages of Distraction Denial helps drivers confront myths that fuel their own distracted driving demons,\u201d said Celia Stokes, CEO of eDriving. \u201cBy knocking down these deceptions that we tell ourselves, we can honestly begin to change our own driving and put safety at the forefront.\u201d<\/p>\n

Here\u2019s an abridged version of the eDriving Seven Stages of Distraction Denial:<\/p>\n

Stage 1: I\u2019m a better driver than most. Stage 2: I\u2019m really good at multitasking. Stage 3: It\u2019s OK to text at stoplights. Stage 4: Hands-free calls are OK and no worse than talking to a passenger. Stage 5: My car\u2019s technology makes me safe. Stage 6: I can\u2019t afford to lose productivity in the car or miss out on something. Stage 7: Acceptance: I accept the truth about distracted driving and am committed to breaking my bad habits.<\/p>\n

eDriving\u2019s new eDriving Distracted Driving Center<\/a>, launched for Distracted Driving Awareness Month, includes a full version of the eDriving Seven Stages of Distraction Denial, with graphics, textual explanations, and video interviews with Atchley explaining each stage.<\/p>\n

Distracted Driving Quiz \u2013 Two Eye-Opening Minutes
\n<\/strong>To help drivers assess where they are on the spectrum of distraction denial, eDriving has also launched a short Distracted Driving Quiz<\/a>.<\/p>\n

\u201cOur mission is to build smart drivers, and that means confronting the American epidemic of distracted driving,\u201d explained Stokes. \u201ceDriving is uniquely positioned to address the challenge, and we\u2019re taking it head on because it\u2019s too big a problem to ignore. We have proven solutions based on cognitive science that have worked for the world\u2019s most responsible companies and can work for any and every family.\u201d<\/p>\n

Dr. Atchley added: \u201cThe fact is we fool ourselves by thinking we understand the risks. And just knowing risk does not change behavior. Even though drivers consistently rate distracted driving as very risky, they do it anyway. Lack of driver attention is the most common cause of crashes, and it will only get worse if we do not collectively create a new norm.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of its efforts to help drivers address distracted driving, eDriving has enlisted Paul Atchley, Ph.D. as its distracted driving behavioral science advisor. Atchley is a noted brain researcher and driver safety expert at the University of Kansas. Initial work with Atchley has led to the development of the Seven Stages of Distraction Denial. […]<\/p>\n","protected":false},"author":0,"featured_media":3725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2],"tags":[],"class_list":["post-3723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fleet","category-global-news"],"_links":{"self":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/3723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/comments?post=3723"}],"version-history":[{"count":0,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/3723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media\/3725"}],"wp:attachment":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media?parent=3723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/categories?post=3723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/tags?post=3723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}