The UK\u2019s Department for Transport has launched a new distracted driving campaign, featuring a video directed by the team behind Pharrell William\u2019s hit music video \u201cHappy\u201d.<\/p>\n
The THINK! campaign asks young drivers to put their phone away by highlighting just what you miss when you glance at your phone.\u00a0The film was directed by duo We Are From LA<\/a>. It is shot in the style of a music video to engage the young audience and challenge the misconception that a quick glance at your phone won\u2019t hurt.<\/p>\n The campaign has been welcomed by motoring organization, the RAC.<\/p>\n \u201cThe RAC\u2019s latest research reveals that the problem is still at epidemic proportions with a hard core of drivers persisting in texting, talking, tweeting and even taking photos at the wheel,\u201d said RAC Road Safety Spokesman Pete Williams. \u201cWe therefore welcome THINK!\u2019s thought-provoking video, which highlights the dangers of a two-second glance at your phone while driving. Motorists risk a collision with potentially fatal consequences which could change their life, and the lives of others, forever. We hope that this will help persuade more drivers to put away their handheld mobile phone for good when driving and be phone smart.\u201d<\/p>\n View the THINK! campaign video:<\/p>\n