{"id":632,"date":"2015-07-07T14:21:02","date_gmt":"2015-07-07T14:21:02","guid":{"rendered":"http:\/\/www.onemoresecond.net\/?p=632"},"modified":"2015-07-07T14:21:02","modified_gmt":"2015-07-07T14:21:02","slug":"young-americans-fear-other-drivers-more-than-death","status":"publish","type":"post","link":"https:\/\/www.edriving.com\/three60\/young-americans-fear-other-drivers-more-than-death\/","title":{"rendered":"Young Americans fear other drivers more than death"},"content":{"rendered":"<ul>\n<li><b><strong>Millennials and Generation Z consumers are more afraid of other motorists driving dangerously than death, public speaking and spiders \u2013 a new survey says<\/strong><\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Top driving fears include backing out onto busy streets,<\/strong><strong> maneuvering into tight parking spaces and monitoring blind spots<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Ford announces it is moving to migrate the company\u2019s driver-assist technologies across its product line-up over the next five years<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For decades, public speaking was America\u2019s most anxiety-inducing activity. Now, dangerous drivers are more frightening than speaking in public, death, spiders and snakes \u2013 according to independent research company Penn Schoen Berland.<\/p>\n<p><strong>Top fears for Millennials and members of Generation Z:<\/strong><\/p>\n<ul>\n<li>Other motorists driving dangerously (88 percent)<\/li>\n<li>Public speaking (75 percent)<\/li>\n<li>Death (74 percent)<\/li>\n<li>Spiders (69 percent)<\/li>\n<li>Snakes (69 percent)<\/li>\n<\/ul>\n<p>\u201cYounger generations are growing up with different fears than their parents or grandparents,\u201d said Kevin Shkolnik, vice president, Penn Schoen Berland. \u201cYounger drivers are worried about distracted drivers, but they think technology isn\u2019t just the problem, it\u2019s also the solution, as we are seeing growing demand for driver-assistance technologies.\u201d<\/p>\n<p><strong>The most worrisome driving situations among survey respondents include:<\/strong><\/p>\n<ul>\n<li>Snowy or icy roads (79 percent)<\/li>\n<li>Maneuvering into a tight parking spot (75 percent)<\/li>\n<li>Backing out onto a busy street (74 percent)<\/li>\n<li>Monitoring blind spots (70 percent)<\/li>\n<li>Not knowing where I\u2019m going (69 percent)<\/li>\n<\/ul>\n<p>Penn Schoen Berland conducted the poll on behalf of Ford Motor Company, surveying 1,000 Generation Z (ages 16-22) and Generation Y (ages 23-34) respondents in the United States. The online survey was conducted between April 29 and May 4, 2015; the margin of error is +\/- 3.1 percent.<\/p>\n<p>The new research validates Ford\u2019s decision to offer technologies that will help drivers with common driving concerns. Ford has announced it is moving to migrate driver-assist technologies across its product line-up over the next five years.<\/p>\n<p>\u201cResearch like this is important to Ford and other automotive brands because it informs us about the situations that cause consumers the most stress,\u201d said Crystal Worthem, Ford brand marketing manager. \u201cAs driver distraction and safety conversations have broadened, we are seeing what technology will help customers tackle their greatest fears.\u201d<\/p>\n<p>The research shows 65 percent of respondents are more likely to purchase a vehicle if it has technology to help with parallel parking. Of those polled, 62 percent want technology to detect objects in blind spots.<\/p>\n<p>While Ford already offers active park assist and blind spot monitoring, the company continues to develop innovative driver-assist technologies for future vehicles.<\/p>\n<p>\u201cFord is listening to customers to better understand what they want from their vehicles,\u201d said Worthem. \u201cPart of understanding what consumers want is to know what concerns them, and we will continue to use data like this to inform how we research and develop our products and technologies.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-647\" src=\"https:\/\/www.edriving.com\/wp-content\/uploads\/sites\/2\/2015\/07\/108.jpg\" alt=\"108\" width=\"1075\" height=\"1411\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Millennials and Generation Z consumers are more afraid of other motorists driving dangerously than death, public speaking and spiders \u2013 a new survey says Top driving fears include backing out onto busy streets, maneuvering into tight parking spaces and monitoring blind spots Ford announces it is moving to migrate the company\u2019s driver-assist technologies across its [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news"],"_links":{"self":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":0,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media\/698"}],"wp:attachment":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}