{"id":8194,"date":"2018-12-14T12:00:59","date_gmt":"2018-12-14T12:00:59","guid":{"rendered":"https:\/\/www.edriving.com\/three60\/?p=8194"},"modified":"2018-12-14T12:00:59","modified_gmt":"2018-12-14T12:00:59","slug":"think-campaign-urges-mates-to-tackle-drink-driving","status":"publish","type":"post","link":"https:\/\/www.edriving.com\/three60\/think-campaign-urges-mates-to-tackle-drink-driving\/","title":{"rendered":"THINK! campaign urges mates to tackle drink-driving"},"content":{"rendered":"<p>The UK government\u2019s annual THINK! drink-driving campaign has gone live with the message: \u201cA mate doesn\u2019t let a mate drink-drive\u201d.<\/p>\n<p>Targeting 17-24 year-old men, the campaign will incorporate three films that will go out over the festive period encouraging friends to step in if they see a mate planning to drive after drinking alcohol.<\/p>\n<p>\u201cDrink-driving needlessly puts human lives at risk,\u201d said Road Safety Minister Jesse Norman. \u201cOur hard-hitting THINK! campaigns have already shown a positive impact on road users, encouraging safer behaviour so as to reduce the number of people killed and injured.<\/p>\n<p>\u201cThis festive season, the simple message is that friends need to step in and stop their friends from getting behind the wheel after drinking.\u201d<\/p>\n<p>The films will appear on social media, digital video and a number of outdoor sites including\u00a0pubs and football stadiums.<\/p>\n<p>View the first campaign video below, Time to Tackle:<\/p>\n<p><a href=\"https:\/\/vimeo.com\/305730336\">https:\/\/vimeo.com\/305730336<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The UK government\u2019s annual THINK! drink-driving campaign has gone live with the message: \u201cA mate doesn\u2019t let a mate drink-drive\u201d. Targeting 17-24 year-old men, the campaign will incorporate three films that will go out over the festive period encouraging friends to step in if they see a mate planning to drive after drinking alcohol. \u201cDrink-driving [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":8196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news"],"_links":{"self":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/8194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/comments?post=8194"}],"version-history":[{"count":0,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/8194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media\/8196"}],"wp:attachment":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media?parent=8194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/categories?post=8194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/tags?post=8194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}