A campaign to encourage ride-share customers and back-seat vehicle passengers to buckle up has been launched by Uber and the Governors Highway Safety Association (GHSA).<\/p>\n
The \u201cMake it Click: Every seat. Every ride<\/em>\u201d national effort provides state Highway Safety Offices and their partners materials to encourage passengers and drivers to buckle up during every trip, in every seating position.<\/p>\n The latest data from the National Highway Traffic Safety Administration indicates nearly half of unrestrained rear seat occupants age eight and older killed in motor vehicle crashes in 2017 would have likely survived if they had buckled up.<\/p>\n \u201cWe\u2019re excited to continue working with Uber to bring attention to this issue,\u201d said GHSA Executive Director Jonathan Adkins. \u201cAn Insurance Institute for Highway Safety survey revealed that just 72 percent of people buckle up in the back. That number drops to just 57 percent when in hired vehicles. \u2018Make it Click\u2019 offers a unique opportunity to remind millions of riders and drivers the importance of buckling up regardless of the vehicle or seat.\u201d<\/p>\n Through the partnership, Uber will collaborate with states, promote the initiative through its blog and other digital channels, and develop a model playbook for other states to emulate. Throughout 2019, the company will explore a variety of methods, including in-vehicle reminders to passengers about buckling up in back. The campaign launch was timed to coincide with the national \u201cClick It or Ticket<\/em>\u201d enforcement period, May 20\u00a0– June 2, but activities will extend into a sustained campaign with cadence throughout the year.<\/p>\n \u201cWe want to contribute to a cultural shift when it comes to road safety \u2013 where people look out for each other and practice safer behaviors, like rear seat belt use,\u201d said Dr. Nadia Anderson, Uber\u2019s Global Head of Road Safety Policy. \u201cWe\u2019re thrilled to continue working with GHSA and the states on this valuable partnership, and look forward to keeping up the momentum on this very important topic.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" A campaign to encourage ride-share customers and back-seat vehicle passengers to buckle up has been launched by Uber and the Governors Highway Safety Association (GHSA). The \u201cMake it Click: Every seat. Every ride\u201d national effort provides state Highway Safety Offices and their partners materials to encourage passengers and drivers to buckle up during every trip, […]<\/p>\n","protected":false},"author":23,"featured_media":8681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news"],"_links":{"self":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/8680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/comments?post=8680"}],"version-history":[{"count":0,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/posts\/8680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media\/8681"}],"wp:attachment":[{"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/media?parent=8680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/categories?post=8680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.edriving.com\/three60\/wp-json\/wp\/v2\/tags?post=8680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}