The variety of names given to advanced driver assistance systems (ADAS) makes it difficult for consumers to know what features a vehicle has and how they work, according to new research by AAA.

In a study of ADAS technology, AAA examined 2018 model year vehicles and found that the most prevalent features are Automatic Emergency Braking (30.6 percent), Lane Keeping Assistance (13.9 percent) and Adaptive Cruise Control (11.8 percent). Yet, among 34 vehicle brands, AAA found that Automatic Emergency Braking is marketed using 40 different names; Lane Keeping Assistance using 19 and Adaptive Cruise Control using 20 different names.

Other vehicle features are also marketed using a variety of terms, such as Surround View Camera (20), Blind Spot Warning (19), Automatic High Beams (18) and Rear Cross Traffic Warning (15).

Previous AAA research found that 40 percent of Americans expect partially automated driving systems with names like Autopilot, ProPILOT or Pilot Assist, to have the ability to drive the car by itself. This research highlights the need for standardization of terms and definitions for ADAS features.

AAA is proposing a list of standard terminology that is intended to be simple, specific and based on system functionality.

View the AAA report.