A new road safety campaign has been launched in Victoria after the number of deaths on the road this year passed 100.

The Transport Accident Commission (TAC) said there had been a rise in regional fatalities, with an increase in pedestrian and motorcycle rider deaths, and the number of young people dying. Deaths in road users aged 18-25 almost double this time last year.

In response, and to support Victoria Police’s enforcement efforts, the TAC has launched a campaign targeting risk-taking behaviour on our roads.

The campaign will deter road users from engaging in unsafe behaviours – reminding people that if they take risks on the road, they will get caught.

“We are urging Victorians to drive safely for everyone,” said TAC CEO Joe Calafiore.

“By slowing down, buckling up, putting our phones away and separating drinking from driving, we can all help make our roads safe.”