A new road safety campaign has been launched in Victoria after the number of deaths on the road this year passed 100.

The Transport Accident Commission (TAC) said there had been a rise in regional fatalities, with an increase in pedestrian and motorcycle rider deaths, and the number of young people dying. Deaths in road users aged 18-25 almost double this time last year.

In response, and to support Victoria Police’s enforcement efforts, the TAC has launched a campaign targeting risk-taking behaviour on our roads.

The campaign will deter road users from engaging in unsafe behaviours – reminding people that if they take risks on the road, they will get caught.

ā€œWe are urging Victorians to drive safely for everyone,ā€ said TAC CEO Joe Calafiore.

ā€œBy slowing down, buckling up, putting our phones away and separating drinking from driving, we can all help make our roads safe.ā€