The Volkswagen Group is looking to enhance safety for all road users across Europe with a new initiative.

Building on successful experiences in Germany, the group aims to expand its program for utilizing sensor and image data from customer vehicles – with customer consent – to around 40 European countries.

The vehicle manufacturer said its goal was to continuously optimize driver assistance systems and automated driving functions using data from real traffic situations, with customers being able to benefit from the improvements through software updates to their vehicles.

Engineers will focus on particular scenarios where driver assistance systems are especially useful. These can include traffic situations involving cyclists and pedestrians, such as intersection traffic near an elementary school, or busy, complex supermarket parking lots.

The rollout is scheduled to start this month with Volkswagen Passenger Cars models, followed by CUPRA, Å KODA, Volkswagen Commercial Vehicles, Audi and Porsche.