The Road Safety Trust has awarded £195k to two universities to promote Intelligent Speed Assistance (ISA) as a way of reducing speed-related road traffic collisions.

The University of Sheffield, in partnership with the University of Greenwich, will use the funding to investigate ISA – an in-car technology that helps drivers remain within the speed limit.

ISA is expected to become a common feature in UK vehicles over the next ten years and the Road Safety Trust believes the technology could reduce serious road traffic crashes by up to 30 percent.

The project aims to understand the context of ISA introduction and to develop ways to enhance ISA uptake and usage.

“Realising ISA’s potential safety benefits depends on how it is adopted by drivers,” said Professor Richard Rowe, from the University of Sheffield.

“We will be investigating how ISA can be most effectively introduced to save the most lives.”

The Road Safety Trust is dedicated to achieving zero deaths and serious injuries on UK roads and has funded over £1million for technology-focused road safety projects through its main theme grants this year.