Hyundai Motor India is hosting activities during Road Safety Week 2018 in an attempt to make road safety a “mass movement”.

The Society of Indian Automobile Manufacturers-Society of Automotive Fitness and Environment (SIAM-SAFE) and other vehicle manufacturers are also participating in India Road Safety Week. The theme is “Sadak Suraksha-Jeevan Raksha” (Road Safety-Protect Life).

“We have been working in the area of road safety through our Safe Move campaign since 2015,” said Mr. Y K Koo, Managing Director & CEO, Hyundai Motor India Ltd. “Road safety knowledge is a key life skill and we want to educate everyone, including children from a very young age, the good road and driving behavior. We are doing multiple activities through our extensive pan-India network to engage with communities to make road safety a mass movement.”

Around 150,000 people lose their lives in road crashes every year in India; approximately 400 every day. The Ministry of Road Transport and Highways says that central and state governments have been implementing various measures to make the roads safer, but the magnitude and gravity of the problem is such that these alone will not suffice. The Ministry says there is a need for the society at large to “take cognizance of the issue and to join hands to make road safety a social movement”.

This years Road Safety Week focuses on the need to follow traffic rules including wearing seat belts, obeying traffic lights, speed limits and pedestrian crossing rules. It runs through to April 30.