Mothers Against Drunk Driving (MADD) has kicked off its annual “Tie One On for Safety” designated driver campaign.

MADD, together with campaign sponsor Waymo, is asking road users across the United States to show their commitment to keeping themselves and our communities safe by designating a non-drinking driver and displaying a MADD Tie One On for Safety red ribbon or magnetic decal on their vehicles.

“Designating a driver is now a part of American culture that has saved many, many lives over the past four decades,” said MADD National President Helen Witty. “As we close out this difficult and uncertain year, we want everyone to celebrate the holiday season safely and protect themselves and others by always planning ahead for a non-drinking driver – before the first drink.”

The holidays are among the most dangerous times on the nation’s roadways, with more people traveling, an increased number of events where alcohol is served, and a surge in drunk driving. Between 6 p.m. Thanksgiving Eve through New Year’s Eve in 2018, there were 1,068 lives lost to drunk driving across the country, accounting for 29 percent of all traffic deaths, according to the National Highway Traffic Safety Administration (NHTSA).

To learn more about Tie One On for Safety and for safe party tips, visit