Victorian motorists who flout the law are being warned they will be caught, in a new road safety campaign launched by the Transport Accident Commission (TAC).
The campaign ‘Anywhere. Anytime. Anyone’ includes a television advert showing how widespread police efforts are targeting dangerous behaviours like speeding, drink and drug driving, driving without a seatbelt and mobile phone distractions.
Already this year 52 people have died on Victorian roads. Despite a reduction on the 64 lives lost at the same time in 2023, the TAC said it was still a “tragic number” of road deaths in just over three months.
The organization has also pointed at a “concerning trend” emerging in 2024 on weekends, with 20 fatalities on Victorian roads occurring on Saturdays and Sundays (40 percent) compared with 12 lives lost on weekends at the same time last year.
With the traditionally busy Labour Day long weekend approaching, motorists are being urged to slow down, plan ahead, take breaks on road trips and show care for others by making safe choices.
“We know that police enforcement is one of the strongest deterrents when it comes to keeping our roads safe and this campaign is about reminding us that if we do the wrong thing, we will be caught, said Transport Accident Commission CEO, Tracey Slatter.
“With this new campaign, the TAC is ramping up efforts to highlight how important Victoria Police are in reducing road trauma and keeping our roads safe.”
“Too many people are losing their lives on our roads because of poor choices, so we’re asking Victorians to show care for each other – slow down, don’t drive on drugs or alcohol, put your phone away and buckle up.”
