A summer long campaign has been launched in British Colombia (BC) to reduce impaired driving.

According to the Insurance Corporation of British Columbia (ICBC), every year during the summer months, impaired driving-related crashes where someone is injured or killed increase by 27 per cent.

The largest increase occurs in northern BC (up 63 per cent) followed by the Southern Interior (up 53 per cent), Vancouver Island (up 21 per cent) and Lower Mainland (up 11 per cent).

The ICBC and police campaign will see police looking for impaired drivers at CounterAttack roadchecks throughout the province.

“Driving under the influence of alcohol or drugs can significantly impair your vision, judgment and reaction time,” said Shabnem Afzal, ICBC’s director of road safety.

“Don’t take a chance and put the safety of others on the road at risk. Make sure you plan ahead for a safe ride home and help keep our roads safe for everyone.”

Police data shows on average, 61 people are killed and 1,404 injured in impaired driving related crashes in BC every year.