A new road safety campaign has launched in Florida to keep children safe on the road as they return to school.
The Florida Department of Highway Safety and Motor Vehicles’ (FLHSMV) child safety campaign aims to educate and encourage Florida’s motorists, parents, caregivers, and children to ‘Know Their Zone’ and be aware of the critical safety areas around school buses, school zones, and neighborhoods where children are walking, biking, or being picked up and dropped off.
In addition to staying alert in school zones and around school buses, FLHSMV is also reminding motorists to remember the importance of proper child restraints and seat belts, practicing pedestrian safety, preventing vehicular heatstroke, and staying vigilant to avoid vehicular backover incidents.
Speeding remains the most common traffic violation affecting school and child safety, with more than 54,000 unlawful speeding citations issued in work or school zones in 2025 alone. Drivers are urged to pay close attention to reduced speed limits, slowing to the posted 15–20 mph when amber lights or flashing beacons are active, typically starting 30 minutes before and after the school day and during school sessions.
To learn more about FLHSMV’s Child Safety Awareness Campaign, visit Child Safety Awareness Campaign Data and Resources – Florida Department of Highway Safety and Motor Vehicles
