Campaign aims to keep sleepy drivers off the roads

An annual campaign aimed at reducing the number of drivers who drive while sleep deprived takes place next month.

The National Sleep Foundation (NSF) Drowsy Driving Prevention Week will be held from November 3-10 when the NSF will be encouraging motorists to prioritize sleep and only drive when alert and refreshed.

Drowsy driving is responsible for more than 6,400 deaths in the US annually.

NSF is encouraging transportation, safety and hospitality companies to promote drowsy driving prevention week through social media with the hashtag #Alert2Drive and with resources, such as infographics and social media materials, available on drowsydriving.org.