The Victorian Government along with the Transport Accident Commission (TAC) has relaunched a road safety campaign reminding parents that it is illegal for people under the age of 16 to ride e-scooters.
Last year, five people including one person under 16 years of age, lost their lives while riding an e-scooter on Victorian roads.
The refreshed campaign ‘If you think e-scooters are a toy, think again’ uses stop-motion animation to depict toy-like riders engaging in dangerous and illegal behaviour, and has been expanded to include a new animation focused on underage riding and a video featuring emergency department doctors who share their experiences treating e-scooter injuries.
The campaign is aimed towards parents and guardians who might be considering purchasing an e-scooter as a gift this Christmas.
“E-scooters might look like fun, but they’re not toys — they’re vehicles that come with serious risks,” said Minister for Roads and Road Safety Melissa Horne.
“This campaign is a wake-up call for parents: underage riding is illegal, and it can have tragic consequences.”
New laws were introduced in October last year to regulate the use of e-scooters on Victorian roads, including tough penalties for speeding, underage riding, riding without a helmet, riding on a footpath and carrying a passenger.
The awareness campaign will run until Friday, 30 January 2026.
