An annual month-long road safety campaign, encouraging Kiwi youth to lead their peers and influence those around them to make better road safety decisions has launched in New Zealand.

Student-led organisation Kaitiaki o Ara/SADD is kicking off its initiative, Student Advocates for Everyone’s Road safety or SAFER September, which is an opportunity for students to contribute to their community by leading and inspiring others to change their behaviour on the road for the better.

“This month is an important one for all involved in our organisation,” said Kaitiaki o Ara/SADD General Manager, Donna Govorko.

“Witnessing young Kiwis committing to reducing these numbers and reversing the curve that we are becoming too familiar with is incredibly motivating.”

In 2022, 376 people died on New Zealand roads – more than one a day.  As September 2023 begins – that number is currently 225 – a rate of 28 fatalities a month.