A new video from the Western Cape Government in South Africa uses an unusual approach to highlight the dangers of distracted driving.

Slapstick-style music accompanies humorous short clips of people walking into obstacles and falling over because they are preoccupied with their phones. The commercial states: “People can’t even walk and text, so why do they text and drive?”

The ad is part of Western Cape Government’s Safely Home initiative.

https://www.youtube.com/watch?v=lRYv_2JRCT0?rel=Ø