Distracted driving is a factor in nearly 40 per cent of police-reported car crash injuries and contributes to 77 deaths in British Columbia each year, according to the Insurance Corporation of British Columbia (ICBC).

However, despite the risk, the organisation said many BC drivers continue to use electronic devices while driving. Since 2018, police have issued more than 140,000 distracted driving tickets.

During March, the ICBC and police have held an education and enforcement campaign across the province to combat distracted driving.

As part of the initiative, volunteers have been conducting Cell Watch deployments to remind drivers to take a break from their phone while driving.

The ICBC is encouraging drivers to play their part by avoiding distractions and encouraging others to do the same.

“Safer roads start with each of us making the decision to drive distraction-free,” said Lindsay Matthews, ICBC’s Vice President Customer Experience and Public Affairs.​

“That means putting your phone on do not disturb, programming your GPS before you start driving or leaving your phone in the glove box if you can’t avoid the temptation. By driving with a clear mind and focused attention, you’re helping to keep yourself and everyone around you safe on the road.”​