A campaign has been launched by Highways England aimed at reducing the number of motorbike crashes in the UK.
The BikerTek campaign features a spoof pop up shop which has been set up at bike shows and cafes across south east England selling new bike “parts”.
Motorcyclists are led to believe they are genuine until it is revealed the “parts” are actually used to help repair the broken bones of injured riders.
More than 2,600 bikers have visited the shop, operated by “sales staff”; all bikers who have been involved in a collision. Highways England said riders had been attracted by the striking similarity between the genuine motorcycle parts and their medical counterparts.
Once engaged in conversation, the staff focus on four key behaviours: cornering, overtaking, speeding and fatigue which statistics show are the four most common causes of serious motorcycling collisions.
The campaign, which has the slogan “bikes repair easier than bikers” is aimed at leisure riders, who are the ones most likely to be killed or seriously injured on the roads.
BikerTek follows a similar format to a successful 2017 Highways England campaign that highlighted to young powered two-wheeler riders the consequences of not wearing protective clothing.