A new campaign is warning drivers in Canada of the dangers of becoming distracted behind the wheel.
During December’s National Safe Driving Week, the CSC and the Insurance Brokers Association of Canada (IBAC) are reminding young motorists “how quickly distraction can cost everything: your safety, your license, and your future” as part of the ‘Gone in a Flash’ campaign.
According to the CSC distraction remains one of Canada’s deadliest driving behaviors and a 2021 Transport Canada estimate points to distraction as a contributing factor in more than one in five fatal collisions and more than a quarter of serious injury collisions.
The Traffic Injury Research Foundation has also identified that young drivers between 16-19 were most likely to have been distracted, with just over 20 per cent of fatally injured distracted drivers being found in that age bracket.
This is tied for the most represented age group, along with drivers aged 65 and up.
“Every alert, every song change, every text message and Instagram post can wait,” the CSC said in a statement.
“Your freedom can’t. Stay present, eyes forward and locked in on the road ahead and on your surroundings. Protect what driving represents — your future, your friends, your life.
“Because everything you value can be gone in a flash.”
