The Impaired Driving Coalition of Canada (IDCC) has released a national action plan aimed at tackling the problem of impaired driving.
The Traffic Industry Research Foundation (TIRF) partnered with Diageo North America earlier this year, to establish the coalition and develop a strategy to reduce driving injuries and deaths caused by motorists under the influence.
“During the past two decades, the number of Canadians killed in road crashes involving a drinking driver has generally declined,” said Robyn Robertson, TIRF President and CEO.
“However, in 2019 there were still 470 people killed in a crash where at least one driver was drinking. This represents one in four road deaths, and self-report data from 2021 suggests numbers are trending in the wrong direction.”
The IDCC has combined the knowledge and expertise of diverse member organizations and educational resources to develop the national action plan, which contains prevention priorities.
One of the coalition’s main aims is to increase public awareness and help drivers recognize the risks associated with driving after drinking.
The IDCC’s National Action Plan is designed to help people understand risks based on the latest data and risk research and to customize messaging for different audiences and ages.
The plan is available on the TIRF website.
