New AAA research has found that app-based interventions may help curb risky driving behaviors.
In the study, The AAA Foundation for Traffic Safety examined whether providing feedback and incentives—typical of usage-based insurance (UBI) programs—enhances driver safety.
The trial examined the use of handheld phones, speeding, hard braking, and rapid acceleration.
Participants were divided into four groups, with different levels of feedback and advice over a 12-week period.
The study found the groups that received feedback saw clear improvements in driver behavior:
- Up to a 13% reduction in speeding
- Up to a 21% reduction in hard braking
- Up to a 25% reduction in rapid acceleration
Meanwhile the use of handheld phones remained unchanged.
Participants also reported how helpful the following tactics were in changing their behaviors:
- 4% – the potential to earn extra money
- 9% – weekly driving feedback via text message
- 8% – weekly dashboard (provided detailed driving information for the week)
The AAA said its research showed that the kinds of feedback and incentives offered by UBI programs can improve driver safety across a range of behaviors.
