A new campaign ‘Caught in a Flash’ has been launched in Western Australia to raise awareness about new safety cameras which can detect mobile phone, seatbelt and speeding offences.
The campaign, running across TV, radio, print, online, social media, and billboards, urges drivers to change behaviour before enforcement begins.
The State Government has also committed over $750,000 in five new community partnerships to help educate all Western Australians about the new camera technology which launched this month.
“Too many families are left dealing with heartbreak because someone made a bad decision, speeding, texting, or not wearing their seatbelt properly,” said Road Safety Commissioner Adrian Warner.
“These are simple things that can have massive consequences.
“I ask every driver in WA: Make smart choices. Take road safety seriously. And help us make our roads safer for everyone.”
The safety camera program is funded by the Road Trauma Trust Account, which ensures that 100 per cent of safety camera fines go towards road safety projects.
