Mothers Against Drunk Driving (MADD), the National Football League (NFL), drinks company Diageo North America and Uber Technologies, Inc. have joined forces to launch the “Take a Minute. Make a Plan” campaign to tackle impaired driving.
With polls showing the average fan spends 690 minutes a week thinking about football, the new campaign encourages fans to prioritize taking just one of those 690 minutes to make a plan to never drive impaired.
“We are honored to team up with Diageo, Uber, and the NFL in the ‘Take a Minute. Make a Plan.’ Campaign,” said MADD CEO Stacey D. Stewart.
“Together, we are committed to promoting responsible drinking and ensuring that everyone gets home safely. Every day, about 37 people in the US die in drunk-driving crashes — that’s one person every 39 minutes. As football fans gather to celebrate their favorite teams, we urge them to plan ahead and use safe transportation options.”
Earlier this year MADD created The MADD Network, an initiative that unites diverse supporters of MADD who share a commitment to eliminating impaired driving for good. In addition, the MADD Sports program brings together athletes, teams, and universities to amplify MADD’s mission to end impaired driving and promote safer choices in sports communities and their fans.
