A national awareness campaign has launched in Australia showing how autonomous emergency braking (AEB) and lane support systems (LSS) fitted in vehicles can help save lives.

Independent vehicle safety advocate, ANCAP Safety, is behind the campaign which draws on real-life dashcam footage captured and submitted to them by everyday Australians showing two common crash scenarios – near-misses with pedestrians, and run-off-road crashes – highlighting the stark reality and negative consequences of crashes that occur daily on the roads.

Fourteen percent of all road fatalities in Australia involve pedestrians and 66 percent of all fatalities occur on regional and remote roads.

In contrast to the shocking dashcam footage, the campaign reveals how the lives of vehicle occupants and pedestrians can be saved, and injuries avoided, by driving a vehicle fitted with AEB and/or active lane support systems. The campaign tagline ‘Let’s Re-Write the Ending’ aims to conveys that serious outcomes from road crashes can be prevented.

“What we want to do through the rollout of this campaign is drive community awareness of the availability, function and benefits of vehicles fitted with these safety systems, and encourage consumer uptake of newer vehicles with these collision avoidance features to help save lives,” said ANCAP Director – Communications & Advocacy, Rhianne Robson.

“We’re encouraging all motorists to check whether the car they currently drive, or looking to buy, is fitted with AEB or LSS through a simple search tool now available on the ANCAP website,” she added.

Consumers can check AEB and LSS availability at on the ANCAP website.