A big bus kitted out with a nostalgic milk bar and chill-out zone is being used to help educate young people in Victoria, Australia, about road safety.
The Transport Accident Commission’s “Big V” bus will travel to coastal locations this summer as part of its Vanessa program, which aims to teach the current generation of young drivers how they can keep themselves and their friends safe on the roads.
Vanessa staff will encourage young people to think about how they’re getting back to their accommodation safely – both after a night out and after a few days of partying.
Staff will also remind new P-platers about their license responsibilities, especially given the peer environment they will find themselves in.
TAC’s Head of Marketing and Communications, Jo Whyte, says the Big V is an important way for TAC to communicate the road safety message to young drivers.
“We know there are a range of factors that make young drivers far more vulnerable to crashes and injury, which is why Vanessa is so important in helping young drivers to make informed choices,” she said.
“We want them to embrace a culture of looking out for mates and planning ahead before a long drive.”
More information about Vanessa is available online.
