Drivers in Ireland are being reminded to act responsibly and safely when using the roads throughout the Christmas and New Year period.

The Road Safety Authority (RSA), An Garda Síochána, and the Department of Transport and Department of Justice have joined together to make the call at the launch of a new road safety campaign highlighting the benefits of 30km/h speed limits in urban areas.

As the festive period approaches, the RSA, An Garda Síochána and the Department of Transport are urging motorists not to drive while under the influence of alcohol and illegal drugs.  They will be also targeting speeding drivers and those using a mobile phone behind or not wearing a seatbelt.

This year’s road safety campaign is focusing on 30km/h speed limit in urban areas, aimed at reducing road traffic fatalities.

“The Christmas period should be a time of joy and celebration, not tragedy,” said Sam Waide, CEO of the RSA.

“Slower speeds save lives, and by complying with these limits, every road user contributes to a safer, more responsible road environment. We implore all road users to slow down and adhere to speed limits, including those in urban areas like 30km/h speed limits where they are in place, avoid driving under the influence of alcohol or drugs, and respect all other road users. Together, we can ensure that this Christmas is remembered for the right reasons.”