New Zealand (NZ) Road Safety Week 2018 takes place 7-13 May and employers are being urged to register to take part and raise awareness of road safety issues.

The week, which is coordinated by road safety charity Brake and supported by QBE Insurance and the NZ Transport Agency, will focus on seat belts and distractions with the theme “Belt on, phone off – make it a habit”.

“Employers have a key role in getting vital road safety messages out to drivers and families. At-work drivers are so often involved in fatal and injury crashes, which cause terrible and preventable suffering, and they cost businesses dearly,” said Caroline Perry, Brake’s NZ Director. “However, we know from our experience of working with employers that developing robust policies alongside a safe driving culture can make a huge difference to the safety of at-work drivers, and organisations’ bottom line. Road Safety Week is the ideal time for organisations to get serious about at-work driver safety, or step up existing work and link it to a national campaign.”

Employers are encouraged to run road safety activities and campaigns to promote a safe driving culture among employees, or to launch initiatives aimed at reducing crashes or promoting sustainable travel. Brake says the week is also a good time for employers to work with the local community and engage customers and contacts in road safety, such as by working with local schools and colleges, or displaying road safety banners.

Visit for ideas and to register for a free e-action pack.