- Ford’s new “Drugged Driving Suit” is designed to show drivers the dangers of driving under the influence of illegal drugs such as cannabis, cocaine and heroin
- According to NHTSA, approximately 18 percent of all motor vehicle driver deaths involve drugs other than alcohol, such as marijuana and cocaine
- Simulates the effects of reduced mobility, vision and coordination with padding and ankle weights, goggles and headphones
Ford Motor Company has created a unique suit to dramatically teach young people about the dangers of driving under the influence of illegal drugs.
Ford developed the suit together with scientists from the respected Meyer-Hentschel Institute in Germany to simulate some of the effects of drugs such as cannabis, cocaine, heroin, and MDMA (commonly known as Ecstasy); including slower reaction time, distorted vision, hand tremors and poor coordination.
The new Drugged Driving Suit will be incorporated into Ford Driving Skills for Life, the award-winning young driver program that has provided training to more than 500,000 people around the world through hands-on and online tuition since its inception 11 years ago.
“Driving after taking illegal drugs can have potentially fatal consequences for the driver, their passengers, and other road users,” said James Graham, global program manager for Ford Driving Skills for Life. “We have already seen first-hand the eye-opening effect that our Drunk Driving Suit has had on those who wear it, and are confident that our new Drugged Driving Suit will have a similar impact.”
Recent national data shows drugged driving is on the rise. According to the most recent findings from the National Highway Traffic Safety Administration (NHTSA), approximately 18 percent of all motor vehicle driver deaths involve drugs other than alcohol, such as marijuana and cocaine. A NHTSA roadside survey also found that 22 percent of drivers tested positive for illegal, prescription or over-the-counter drugs.
Like the Drunk Driving Suit that Ford incorporated into the Driving Skills for Life program last year, the new Drugged Driving suit simulates the effects of reduced mobility, vision and coordination with padding and ankle weights, goggles and headphones.
“We know that some drugs can cause trembling hands, so we incorporated a device into the suit that creates just such a tremor,” said Gundolf Meyer-Hentschel, CEO of the Meyer-Hentschel Institute. “Drug users sometimes see flashing lights in their peripheral field, an effect recreated by our goggles, while imaginary sounds are generated by the headphones. Additionally, the goggles distort perception, and produce colorful visual sensations – a side effect of LSD use.”