Bollywood star Taapsee Pannu has helped to launch Honda 2Wheelers’ new national road safety campaign, #HelmetOnLifeOn.
The national campaign, launched at Auto Expo 2018, will start by targeting riders at Honda’s 13 traffic training parks across India.
“As a responsible two-wheeler manufacturer, Honda is deeply committed to spread the message of road safety for everyone,” said said Yadvinder Singh Guleria, Senior Vice President, Sales and Marketing, Honda Motorcycle and Scooter India. “It is very important to highlight the importance of helmet usage while riding a two wheeler. We are glad to have Taapsee on board with us and announce Honda’s national road safety campaign #HelmetOnLifeOn. Going ahead, Honda is going to spread the ‘Helmet On, Life On’ mantra to road users of all groups across the country.”
Talking about the campaign, Honda’s brand ambassador and star of “Judwaa 2” and “Pink”, Taapsee Pannu said: “Every year on Valentine’s week, we express love with gifts to our loved ones. This Valentine’s week my message to my fans is – someone is waiting for you and wants you to reach home safely. This Valentine’s Week gift your loved ones a helmet. Because helmet on, life on.”