A campaign to deter drivers from texting or using their phones behind the wheel has been launched in the United States.
The US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) has announced its U Drive. U Text. U Pay. campaign to support National Distracted Driving Awareness Month.
Law enforcement officers nationwide will be looking for drivers texting or using their phones behind the wheel.
“Distracted driving can cause accidents and worse – this educational campaign reminds drivers to focus on the road and drive safely,” said US Transportation Secretary Elaine L Chao.
The U Drive. U Text. U Pay. initiative, now in its seventh year, is supported by a $5 million advertising campaign with new ads appearing on television, radio, and digital platforms targeting the high-risk driver category, ages 18 to 34.