The Road Safety Commission in Western Australia has launched a new campaign urging drivers to be extra vigilant when reversing in and out of driveways when young children are around.
The campaign entitled “If you don’t know, don’t go”, highlights the danger of unsupervised children in driveways.
“Tragically across Australia, one child every week is run over by a car in a driveway,” said Adrian Warner, Road Safety Commissioner.
“We need to make drivers aware of that tragic statistic over this very busy summer holiday period.”
National data also reveals that the children who are involved in such incidents are often of toddler age, with the cars usually driven by family and friends.
The campaign has been released in conjunction with KidSafe WA.