CAA Niagara has launched its new ‘Slow Down’ lawn sign program offering residents free signs with the intent of confronting speeding on residential streets, as well as promoting safe and responsible driving practices.

The initiative is supported by the Niagara Regional Police Service (NRPS) and six of the region’s municipalities, including the Town of Lincoln, the City of Niagara Falls, the City of Port Colborne, the City of St. Catharines, the City of Thorold and the Township of Wainfleet.

“Distracted driving and speeding continue to be prevalent issues in our neighbourhoods,” said Peter Van Hezewyk, CEO and President, CAA Niagara.

“But, keeping the roadways safe is a shared responsibility and that is why we launched this lawn sign program. In working with our local municipal partners to offer these signs to the entire region of Niagara, we are presenting a united front against unsafe driving practices.”

The signs are printed double-sided and measure 16 inches tall by 24 inches wide. Limited to one per household, the signs are currently available on a first-come, first-serve basis.