Love your child, provide a helmet” is the message for parents in Vietnam from the AIP Foundation.

The non-profit organisation has launched a 30-second public safety announcement on its Vietnamese Facebook fanpage on the importance of safe driving behavior and helmet use as part of its Safety Delivered program.

The video, which reached more than 2,000 views in just two weeks, encourages parents to consider the potential message they could be sending their child if they do not enforce helmet wearing, and aims to influence safe behaviors of parents and their children in the future.

The AIP Foundation recently received approval from the National Traffic Safety Committee to begin the second phase of Safety Delivered. From 2019 to 2020, the program is set to reach a total of more than 10,500 students and teachers in Vietnam. Through the program, students and teachers will receive free or subsidized helmets, in addition to road safety education and awareness raising programs for communities.