The Road Safety Authority (RSA) in Ireland is taking to the festival circuit this summer with a high-profile campaign aimed at keeping road safety front of mind for music lovers across Ireland.
Teaming up with some of the country’s most iconic music events, the RSA is bringing safety messaging directly to tens of thousands of attendees, putting the spotlight on impaired driving and promoting seat belt use.
“Through engaging and interactive activations, we’re reminding motorists and families that safety doesn’t stop at the festival gates,” said Sarah O’Connor, Director of Partnerships and External Affairs at the RSA.
“We want everyone to enjoy the music and the atmosphere, but also to make smart choices about how they travel home.”
