A new road safety campaign launched by THINK! uses a “Road Whisperer” to send the message to new drivers that confidence comes with experience.

The Jeff Bridges-style character, with a distinctive southern American drawl, is featuring in a series of films and GIFs to give new drivers tips that will help them deal with the challenges of driving alone.

“Everyone feels some nerves when they’re on the road for the first time, but it takes a good driver to admit it,” said Road Safety Minister Jesse Norman. “Confidence comes with time and practice, so it’s important to keep learning and build up experience to become a better driver.”

The films focus on situations where new drivers feel vulnerable or have the highest road casualties, including driving at night, and on country roads and motorways.