A new campaign encouraging Californian drivers to drive at a safe, legal speed has been launched.

The “Slow the Fast Down” campaign, led by the California Office of Traffic Safety (OTS), aims to raise awareness about the dangers of speeding, which has been a top traffic safety issue throughout the COVID-19 pandemic.

“It’s clear that there have been immediate changes in driver behavior with more drivers speeding, some at excessive and extremely dangerous speeds,” said OTS Director Barbara Rooney.

“This trend is alarming. We should be focused on protecting lives and the simple action of following speed limits helps keep ourselves and others safe.”

Between September 1 and October 31 this year, California Highway Patrol (CHP) officers issued 4,851 citations for speeding in excess of 100 miles per hour, a 93 percent increase compared to the same period last year.