Students in the Bachelor of Design Studies program at the RMIT University School of Communication & Design (SCD) in Ho Chi Minh City, Vietnam, partnered with AIP Foundation to create a multi-language, animated PSA to educate young people about speeding.

The students took an innovative approach to raise awareness of the fatal consequences of speeding by incorporating elements of video game design into an animated public service announcement.

The message: In video games, you can crash many times without facing any real consequences. In reality, “You only get ONE life.”

Speeding is a cause of 25 percent of road crashes in Vietnam.