A one-week campaign is taking place in Toronto to highlight the dangers associated with distracted driving.

As part of the “That Text Or Call Could End It All” campaign, Toronto Police officers are focusing their attention on drivers who choose to drive while distracted. Officers consider distracted driving to be any action that requires a driver to take their focus away from the safe operation of their vehicle including, but not limited to, the use of hand-held communication and entertainment devices.

Since distracted driving legislation came into force in Ontario in 2010, approximately 120,000 tickets have been issued for distracted driving-related offences by the Toronto Police Service.

Based on 2016 collision data, there were 70,004 collisions reported to the Toronto Police Service. A total of 7,435 of those collisions involved at least one inattentive driver. Of the 7,435 collisions, eight were fatal collisions, in 2,642 there was some level of personal injury and 4,785 were property-damage-only collisions.

“That Text Or Call Could End It All” will run through Sunday February 25.