Over 250 schoolchildren from Delhi, Mumbai and Bangalore are the latest to have taken part in a road safety awareness program led by Toyota Kirloskar Motor (TKM).

Held on 17 February, in association with Delhi Traffic Police and IL&FS Education and Technology Services Limited, the workshop was part of the Toyota Safety Education Program (TSEP), aimed at improving the road safety crisis in the country by instilling safe road behavior in children and youth.

Launched in 2007, TSEP is an interactive learning program that has so far reached 700,000 schoolchildren across Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad.

“At Toyota, safety dominates our mission in the country, and we have been zealously implementing interventions to improve the road safety profile of our country since 2005,” said TKM Vice President Naveen Soni. “Our focus has not only been on manufacturing safe cars but also to bring in a positive behavioral change in the society on safe road practices. Children are the change agents who can bring desirable transformations in the society.

“We are strong advocates of the fact that safety messages should be seeded in school curriculum which ultimately will serve as an enabler to drive positive behavioral change. Through initiatives like TSEP we hope to impart invaluable road behavior lessons to youth which will last with them for a lifetime, in turn create a ripple effect in the society.”